What is The App Story and why should I be reading it?
Every week I feature a noteworthy mobile app that is somehow breaking new ground—what it enables, who it serves, or how it works. Ranging from social apps to marketplaces, each app exemplifies a broader trend or emerging idea that challenges the status quo.
Even though my day job involves investing in consumer mobile companies, the apps I feature here doesn’t have been destined to be big businesses (although many of them will) and not all over them have taken venture capital (although some of them have).
Every email update will feature a mini-interview with the team behind the app to get their take on building their business, testing their marketing strategy, or whatever topic suits.
Who is behind this?
My name is Robert Lenne and I run a venture studio in Stockholm, Sweet Studio, that builds and invests in consumer mobile companies. Part of my work is to be on the lookout for new companies so The App S’more is a byproduct of that process, the nose to tail of research if you will (or ‘root to stem’ for the climate conscious).
Why subscribe?
You’ll learn about new apps
You’ll learn something from the people who are making these apps
It’s free. Even though Substack is a really neat services for people who want to earn a living from writing / building a small community, that’s not my goal here
Can I submit a suggestion on an app to feature?
Sure, that would be nice. You can email me on robert.lenne [ at ] gmail.